Please Give Me a 9 or 10
47182886 - man using his mobile phone outdoor, close up

Please Give Me a 9 or 10


I have noticed a big increase of people asking me to ‘give me a 9 or 10’ when you receive our post interaction survey. This happens on the phone and in store. As a consumer it makes me uncomfortable and working in the industry it means to me that customer sat is being used as a punishment not a way of getting better. Have you noticed this too? If so what do you think about it?

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Rick Kirkham

Rick has over 12 years experience of designing and delivering customer contact journeys for major brands in the UK and abroad.

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