Time Is The New Currency
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Time Is The New Currency


I heard this phrase yesterday in a discussion group on customer effort and its impact on customer experience design. I know it to be true but hadn’t heard it summed up in quite that that way before. Customer effort is now one of the biggest factors in delivering  great experience, the hard part is to work out how to do in your environment with your system architecture for your customer base. The good news is we are here to help..

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Rick Kirkham

Rick has over 12 years experience of designing and delivering customer contact journeys for major brands in the UK and abroad.
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