A lot of customer contact operations are tasked with driving down cost and to do this are looking to generate channel shift to lower cost channels. In other words move from telephony to digital. We do a lot of work in this area and have achieved some very significant results.
I was working in a large financial services contact centre recently. I picked up on the fact that their new starter training programme was suffering from a high churn rate within the first month of new agents taking calls. Being curious as we always are we started to ask a few questions.
Many companies say they offer omnichannel communications, through an internal omnichannel solution. What they really have is a multichannel approach. Delivering an omnichannel solution means a customer can contact you through their channel of choice and their history will travel with them seamlessly and instantly.