admin, Author at Customer Touch Point - Creating Effortless Customer Experiences

Banking Case Study – Self-Serve Payment Processing

Post author:admin
Post published:July 30, 2020
Post category:Case Studies

Case Study: helping a leading UK bank implement a new customer journey & IVR programme.

Emotions In The Customer Journey

Post author:admin
Post published:November 7, 2019
Post category:Blogs / Cost Reduction / CSAT

I travel around a lot with work and often stop to grab a coffee maybe some breakfast after an early start. I did this just last week. The restaurant was relatively quiet with just a few like me taking the chance to re-fuel before a meeting and some new mums out catching up and hoping for 2 minutes peace and quiet with a coffee and something to eat.

James Hay Partnership

Post author:admin
Post published:September 25, 2019
Post category:Case Studies / CSAT

Situation: Constant negative NPS score when completing post interaction surveys by post. This was causing growing concern within the business as the customer experience was

Legal & General

Post author:admin
Post published:September 25, 2019
Post category:Case Studies / CSAT

Situation: Legal and General Home claims department were receiving customer complaints from customers who kept having to explain their claim every time they called

I know You Have A Website, I’ve Been There Already

Post author:admin
Post published:March 5, 2019
Post category:Our Thoughts / Research

I tweeted a few nights ago having done some ‘life admin’, I was surprised (and perhaps irritated by) the amount of organisations who were telling me to go to their…

The Influence Of Background Music On Consumer Behaviour

Post author:admin
Post published:January 17, 2019
Post category:Our Thoughts

Background Music is all around us, in pubs, hotels, restaurants, shops, airports, shopping centres, leisure centre and many more places. Most of the time consumers don't take much notice of…

Mind The Gap

Post author:admin
Post published:January 2, 2019
Post category:Our Thoughts

Having worked on a lot of projects with major brands in a wide variety of sectors, one thing often stands out, the gap between marketing and the customer contact operation. More often than not marketing and customer contact departments are disconnected and this is a real missed opportunity.

Customers Want To Self Serve – But It Has To Be Their Choice

Post author:admin
Post published:December 31, 2018
Post category:Our Thoughts

A lot of customer contact operations are tasked with driving down cost and to do this are looking to generate channel shift to lower cost channels. In other words move from telephony to digital. We do a lot of work in this area and have achieved some very significant results.

Use IVR & Chat To Support Your New Starters & Make Training More Cost Effective

Post author:admin
Post published:December 28, 2018
Post category:Cost Reduction

I was working in a large financial services contact centre recently. I picked up on the fact that their new starter training programme was suffering from a high churn rate within the first month of new agents taking calls. Being curious as we always are we started to ask a few questions.

Omnichannel Solution

Post author:admin
Post published:December 11, 2018
Post category:Cost Reduction / Our Thoughts

Many companies say they offer omnichannel communications, through an internal omnichannel solution. What they really have is a multichannel approach. Delivering an omnichannel solution means a customer can contact you through their channel of choice and their history will travel with them seamlessly and instantly.