Our Thoughts Archives - Customer Touch Point - Creating Effortless Customer Experiences

Achieving Instant Impact in Customer Experience. The what, why and how.

Post author:CTP
Post published:July 6, 2020
Post category:Blogs / Our Thoughts

We share our concept of Instant Impact CX and how to embrace it in 5 key steps.

Top tips for recording your own IVR and on-hold voice messages

Post author:CTP
Post published:March 18, 2020
Post category:Blogs / Industry news / Our Thoughts

With Coronavirus widespread, your contact centre is having to adapt ...

I know You Have A Website, I’ve Been There Already

Post author:admin
Post published:March 5, 2019
Post category:Our Thoughts / Research

I tweeted a few nights ago having done some ‘life admin’, I was surprised (and perhaps irritated by) the amount of organisations who were telling me to go to their…

The Influence Of Background Music On Consumer Behaviour

Post author:admin
Post published:January 17, 2019
Post category:Our Thoughts

Background Music is all around us, in pubs, hotels, restaurants, shops, airports, shopping centres, leisure centre and many more places. Most of the time consumers don't take much notice of…

Mind The Gap

Post author:admin
Post published:January 2, 2019
Post category:Our Thoughts

Having worked on a lot of projects with major brands in a wide variety of sectors, one thing often stands out, the gap between marketing and the customer contact operation. More often than not marketing and customer contact departments are disconnected and this is a real missed opportunity.

Customers Want To Self Serve – But It Has To Be Their Choice

Post author:admin
Post published:December 31, 2018
Post category:Our Thoughts

A lot of customer contact operations are tasked with driving down cost and to do this are looking to generate channel shift to lower cost channels. In other words move from telephony to digital. We do a lot of work in this area and have achieved some very significant results.

Omnichannel Solution

Post author:admin
Post published:December 11, 2018
Post category:Cost Reduction / Our Thoughts

Many companies say they offer omnichannel communications, through an internal omnichannel solution. What they really have is a multichannel approach. Delivering an omnichannel solution means a customer can contact you through their channel of choice and their history will travel with them seamlessly and instantly.

Vector set of social media icons

Customer Touchpoints

Post author:admin
Post published:October 29, 2018
Post category:Our Thoughts

Why Do Customer Touch Points Matter So Much? We have designed hundreds of customer journeys focusing on the key customer touchpoints. Customer Touch Point have also worked as part of many different contact centre teams. Operating across a wide variety of sectors (Healthcare, Financial Services, Local Authority, Housing Association, Retail, Hospitality and Travel

Natural Language IVR

Post author:Customer Operations
Post published:September 17, 2018
Post category:Cost Reduction / Our Thoughts
Post comments:0 Comments

OK Google – play Absolute Radio. Alexa – add 15 avocados to my shopping basket.* Natural Language IVR (NL IVR aka Voice Recognition) I’ll admit it - I have a smart speaker. At first, I was uncomfortable speaking to it and making it do simple tasks that I was more than capable of doing myself. But it only took a few days for me to feel that pressing a few buttons now felt like such an effort for my lazy hand.

Tone Of Voice – The Commercial Benefits

Post author:Rick Kirkham
Post published:September 16, 2018
Post category:Our Thoughts
Post comments:0 Comments

This blog is the 2nd in a series examining ‘Why Does Tone Of Voice Matter?’. This post looks at the commercial benefits of designing and implementing the right tone of voice for your and your customers. Connect on a higher level In a world inundated with choice, picking the right product can be a little