Industry news

Sonic Branding – ‘logos for the ears’

Sonic Branding – ‘logos for the ears’

What’s this then? We’re all ears… A Sonic logo is a short melodic tune that’s used to reinforce a brand’s identity. It’s like logo, but for your ears. You hear them on the radio whilst you’re stuck in traffic, when you load up Netflix in the evening after a long day at work, or when

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When Creative Meets Corporate
When Creative Meets Corporate

When Creative Meets Corporate

How do you deliver messages to your customers? Chances are it hardly involves the postman these days. With the likes of social media, blogs, email and contact centres, you’re spoilt for choice with the ways you can talk to customers. And when you communicate clearly and consistently through all of these channels, you create opportunities

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50p to prioritise my call
32517949 - london aerial view with tower bridge in sunset time

50p to prioritise my call

I called my mobile phone provider today and was very quickly offered the chance to pay 50p to prioritise my call because ‘we are experiencing high volumes of calls today’. I didn’t take up the ‘opportunity’ and then my call was answered in approximately 2 seconds. I was amazed by this from a brand experience

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