IVR Design


When the call connects and your welcome message kicks in, your caller experience begins. And the need to support your customers whilst watching the pennies is ever-growing.

With IVR design, it’s all about effort. Or lack of effort, to be more precise. When you make things easy for your customer, their natural decision will be to self-serve where they can – which means reducing the overall cost of contact for your organisation.

Over the last twelve years, the hundreds of IVRs we’ve designed have helped businesses achieve their customer service and operational effectiveness goals, which increases the return on investment. Our team have transformed customer experiences for M&S, Legal & General, Virgin Trains, GE Money, and James Villas Holidays.

Here’s what we can do for you:

  • Reduce customer effort – keep things easy and streamlined for the customer.
  • Channel shift from telephony to digital – influence customers to interact with you through other digital channels.
  • Increase telephone based self-serve – make it easier for customers to serve themselves, without the need of an agent.
  • Right first-time routing – get your customer to the right place, straight away.
  • Increase first contact resolution – resolve your customers’ needs the first time they call.
  • Align IVR experience with brand image – keep your telephony experience consistent and in-line with the brand elsewhere.
  • Increase Net Promoter Score (NPS) – improve customer satisfaction.

We work with all types of systems including:

  • Auto attendant
  • DTMF/Touch tone IVR
  • Natural language and call steering platforms
  • 1 or 2 way SMS platforms
  • Visual IVR
  • Live chat

Maybe the technology isn’t up to scratch, the call routing is tangled, or the words you use don’t make sense to your customer. Your caller experience is unique – that’s why we use our own proven methodology to understand what’s right for your customers and your business. It’s personal.

If your IVR isn’t performing as well as it should be, come and speak to us or fill in a form for a free caller experience review. We’d love to help bridge the gap between tech and the customer behaviour you want to influence across your touch points.


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